This free guide includes a list of resources and products for counsellors in private practice (either virtually or in person) for running their practice marketing, websites, security, electronic health management, and more. This guide is written by Shaylynn Hayes-Raymond, MA, LCT-C who has 10 years experience as a marketer and web designer and is passionate…
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Nowadays, it feels like every ad directed at therapists starts something like this, “how I turned my practice into a 6 figure income” or “how to generate leads while you’re sleeping”. For the most part it feels like the influencer-marketing that has become prevalent in every other industry has also seeped into the therapist space.…
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Marketing a therapy practice in Canada requires a careful balance of creativity, ethics, and legal compliance. As a regulated or semi-regulated professional—depending on your province and title—you have to promote your services without violating the standards set by your licensing body. This means no client testimonials, no exaggerated claims, and no misleading or unverifiable statements.…
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Creating a professional and accessible online presence is no longer optional for therapists—it’s essential. Whether you’re launching your first private practice or transitioning from a group setting to your own brand, having a reliable website and booking system can make all the difference in how smoothly your business operates. For mental health professionals building their…
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Whether you’re in an in-person therapy clinic where you see clients one on one or in your own office at home providing virtual therapy, there may be a breach of confidentiality hiding in your midst. As a web-developer turned virtual therapist, I’m always considering the ethics of cybersecurity (check out the video below on a…
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Website badges are now available for those who would like to show they are a member of Canadian Counselling – just a little way to show our solidarity! These can be used by any listed counsellor. If you would like it to link to your exact profile, please change the “canadiancounselling.ca” link in the code…
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BetterHelp, one of the most widely advertised online therapy platforms, has faced growing scrutiny in recent years. While it presents itself as an accessible, affordable mental health solution, the reality for Canadian users is far less promising. From therapists unlicensed in Canada to ethical concerns and data privacy issues, BetterHelp’s approach is not only problematic—it…
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Expectations to Have for A Psychotherapist or Counsellor Psychotherapists and counsellors are often master’s level clinicians with anywhere between 400 to 2000 hours necessary to complete their graduate program in counselling. While many jurisdictions worldwide have different titles for these practitioners, it is most common for there to be at least a 4-year bachelor’s program…
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Click here to download the full quality-high res image (most websites lower quality by default so you must download the full version): Insurance Facts (image) Download the word document for use in intake forms: Insurance Facts for Counselling and Psychotherapy (document) Please note, if you are applying for Telus Health you MUST use the “COUNSELLOR”…
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Hello _____________, I am reaching out to all prior clients or prospective clients to let them know that I am now able to direct bill several insurance companies (depending on the plan and coverage). While there is still not full clarity with some insurance companies, I am offering the first session at a 0-risk policy.…
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