Tag: advertising

A fashionable woman in a red dress and hat smiling proudly in front of a Canadian flag backdrop.

Tips For Promoting Your Therapy Practice in Canada

Marketing a therapy practice in Canada requires a careful balance of creativity, ethics, and legal compliance. As a regulated or semi-regulated professional—depending on your province and title—you have to promote your services without violating the standards set by your licensing body. This means no client testimonials, no exaggerated claims, and no misleading or unverifiable statements.…
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How to Write an Impactful Psychology Today Profile

Creating an impactful Psychology Today profile is essential for attracting and retaining clients. Your profile serves as a first impression, so it’s important to convey professionalism, warmth, and expertise. Here are key steps to crafting a compelling profile that stands out: 1. Choose a Professional Photo A high-quality, professional headshot is crucial. It should be…
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