This free guide includes a list of resources and products for counsellors in private practice (either virtually or in person) for running their practice marketing, websites, security, electronic health management, and more. This guide is written by Shaylynn Hayes-Raymond, MA, LCT-C who has 10 years experience as a marketer and web designer and is passionate…
Read more
Marketing a therapy practice in Canada requires a careful balance of creativity, ethics, and legal compliance. As a regulated or semi-regulated professional—depending on your province and title—you have to promote your services without violating the standards set by your licensing body. This means no client testimonials, no exaggerated claims, and no misleading or unverifiable statements.…
Read more
Creating an impactful Psychology Today profile is essential for attracting and retaining clients. Your profile serves as a first impression, so it’s important to convey professionalism, warmth, and expertise. Here are key steps to crafting a compelling profile that stands out: 1. Choose a Professional Photo A high-quality, professional headshot is crucial. It should be…
Read more
