This free guide includes a list of resources and products for counsellors in private practice (either virtually or in person) for running their practice marketing, websites, security, electronic health management, and more. This guide is written by Shaylynn Hayes-Raymond, MA, LCT-C who has 10 years experience as a marketer and web designer and is passionate…
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Nowadays, it feels like every ad directed at therapists starts something like this, “how I turned my practice into a 6 figure income” or “how to generate leads while you’re sleeping”. For the most part it feels like the influencer-marketing that has become prevalent in every other industry has also seeped into the therapist space.…
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Marketing a therapy practice in Canada requires a careful balance of creativity, ethics, and legal compliance. As a regulated or semi-regulated professional—depending on your province and title—you have to promote your services without violating the standards set by your licensing body. This means no client testimonials, no exaggerated claims, and no misleading or unverifiable statements.…
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Creating a professional and accessible online presence is no longer optional for therapists—it’s essential. Whether you’re launching your first private practice or transitioning from a group setting to your own brand, having a reliable website and booking system can make all the difference in how smoothly your business operates. For mental health professionals building their…
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Therapists, despite being in a helping profession, need to make money like everybody else. Money, of course, is this giant taboo for many of us. We do not want to come off as selfish or greedy, but we amass a lot of debt to meet professional standards of CEUs, registration, licensure, insurance, and not to…
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Creating an impactful Psychology Today profile is essential for attracting and retaining clients. Your profile serves as a first impression, so it’s important to convey professionalism, warmth, and expertise. Here are key steps to crafting a compelling profile that stands out: 1. Choose a Professional Photo A high-quality, professional headshot is crucial. It should be…
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