In 2026, the Canadian mental health landscape is facing a silent crisis. It isn’t just about waitlists or a shortage of clinicians—it’s about a digital blockade.As a practitioner and advocate, I have watched the rise of international “therapy apps” with growing alarm. These multi-billion-dollar entities, like BetterHelp, market themselves as a solution to Canada’s…
Read more
I should probably start this article by mentioning that I am not saying that every marketer offering services to therapists is guilty of the behaviour I am going to mention within—but, I want to make clear that there are a lot of services that prey on an empty caseload and a desperate therapist looking to…
Read more
The data of our clients, including information added on web forms to request services, is something we must protect as therapists. As a therapist—you may also be considering where you’re storing data. Some therapists use their websites to book their own appointments while others use it as a way to have information submitted for later.…
Read more
This free guide includes a list of resources and products for counsellors in private practice (either virtually or in person) for running their practice marketing, websites, security, electronic health management, and more. This guide is written by Shaylynn Hayes-Raymond, MA, LCT-C who has 10 years experience as a marketer and web designer and is passionate…
Read more
Nowadays, it feels like every ad directed at therapists starts something like this, “how I turned my practice into a 6 figure income” or “how to generate leads while you’re sleeping”. For the most part it feels like the influencer-marketing that has become prevalent in every other industry has also seeped into the therapist space.…
Read more
Marketing a therapy practice in Canada requires a careful balance of creativity, ethics, and legal compliance. As a regulated or semi-regulated professional—depending on your province and title—you have to promote your services without violating the standards set by your licensing body. This means no client testimonials, no exaggerated claims, and no misleading or unverifiable statements.…
Read more
Creating a professional and accessible online presence is no longer optional for therapists—it’s essential. Whether you’re launching your first private practice or transitioning from a group setting to your own brand, having a reliable website and booking system can make all the difference in how smoothly your business operates. For mental health professionals building their…
Read more
Therapists, despite being in a helping profession, need to make money like everybody else. Money, of course, is this giant taboo for many of us. We do not want to come off as selfish or greedy, but we amass a lot of debt to meet professional standards of CEUs, registration, licensure, insurance, and not to…
Read more
Creating an impactful Psychology Today profile is essential for attracting and retaining clients. Your profile serves as a first impression, so it’s important to convey professionalism, warmth, and expertise. Here are key steps to crafting a compelling profile that stands out: 1. Choose a Professional Photo A high-quality, professional headshot is crucial. It should be…
Read more
