Category: Marketing

Canadian Counselling

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The Ethics of Marketing Yourself as a Therapist

Therapists, despite being in a helping profession, need to make money like everybody else. Money, of course, is this giant taboo for many of us. We do not want to come off as selfish or greedy, but we amass a lot of debt to meet professional standards of CEUs, registration, licensure, insurance, and not to…
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How to Write an Impactful Psychology Today Profile

Creating an impactful Psychology Today profile is essential for attracting and retaining clients. Your profile serves as a first impression, so it’s important to convey professionalism, warmth, and expertise. Here are key steps to crafting a compelling profile that stands out: 1. Choose a Professional Photo A high-quality, professional headshot is crucial. It should be…
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