In 2026, the Canadian mental health landscape is facing a silent crisis. It isn’t just about waitlists or a shortage of clinicians—it’s about a digital blockade.As a practitioner and advocate, I have watched the rise of international “therapy apps” with growing alarm. These multi-billion-dollar entities, like BetterHelp, market themselves as a solution to Canada’s…
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Counsellors and therapists are often told that in order to be good at their job they must be neutral. Yet, lately, we are seeing more and more takes that declare that therapists should have a particular political leaning, should be advocating in particular ways, and are told a long list of things that we should…
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I should probably start this article by mentioning that I am not saying that every marketer offering services to therapists is guilty of the behaviour I am going to mention within—but, I want to make clear that there are a lot of services that prey on an empty caseload and a desperate therapist looking to…
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Misophonia describes a condition where sufferers experience a fight-flight-freeze response to otherwise normal stimuli. Unlike psychological and cognitive disorders, persons with misophonia do not habituate to these responses, and traditional exposure therapy does not work for the condition. So what do clinicians do to help their clients with misophonia? As a sufferer of misophonia myself,…
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The data of our clients, including information added on web forms to request services, is something we must protect as therapists. As a therapist—you may also be considering where you’re storing data. Some therapists use their websites to book their own appointments while others use it as a way to have information submitted for later.…
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If you think you’re safe from data security breaches or from social media apps trying to link you with clients, you might be wrong… When scrolling through Tik Tok one day I had an incredibly uncomfortable feeling as a practitioner. Right there in my suggested followers was a client of mine. To make matters incredibly…
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This free guide includes a list of resources and products for counsellors in private practice (either virtually or in person) for running their practice marketing, websites, security, electronic health management, and more. This guide is written by Shaylynn Hayes-Raymond, MA, LCT-C who has 10 years experience as a marketer and web designer and is passionate…
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Nowadays, it feels like every ad directed at therapists starts something like this, “how I turned my practice into a 6 figure income” or “how to generate leads while you’re sleeping”. For the most part it feels like the influencer-marketing that has become prevalent in every other industry has also seeped into the therapist space.…
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Marketing a therapy practice in Canada requires a careful balance of creativity, ethics, and legal compliance. As a regulated or semi-regulated professional—depending on your province and title—you have to promote your services without violating the standards set by your licensing body. This means no client testimonials, no exaggerated claims, and no misleading or unverifiable statements.…
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Creating a professional and accessible online presence is no longer optional for therapists—it’s essential. Whether you’re launching your first private practice or transitioning from a group setting to your own brand, having a reliable website and booking system can make all the difference in how smoothly your business operates. For mental health professionals building their…
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